Blog
Articles about podcast advertising and creating audio-first ads with Sonotree.
How to make money from a niche podcast in 2026
You do not need millions of listeners to make money from a podcast.
August 27, 2026
SEO for podcast discovery on Spotify
Make a niche podcast easier to find on Spotify, Google, and YouTube with clearer titles, descriptions, transcripts, chapters, and episode pages.
July 16, 2026
Podcast ads can drive up to 4.4× better brand recall than display ads
Research from Nielsen and Spotify shows how podcast ads compare with display ads for brand recall, awareness, attention, and purchase intent.
July 15, 2026
Martin Jagusch
Founder of Sonotree
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