Frequently asked questions
Answers to common questions about Sonotree and creating podcast ads for your business or client.
What is Sonotree?
Sonotree lets you make podcast ads without a studio. Tell us what your business is about. We'll write a script that sounds good out loud, generate real-sounding audio, and help you tweak the ad in a simple chat until it's ready to download as an MP3.
How does it work?
Give us a short summary of your business and what you want to say. If we need more info, we'll ask. Then we write a script and record a voiceover. You can accept, change, or reject it. When you're happy, just download the final ad.
Who is Sonotree for?
Marketers, founders, and agencies who want to use podcast ads without the hassle. Use Sonotree for your own business, a client, or a campaign you already run elsewhere. When you're done, plug the finished ad into Spotify or send it to a podcaster.
Do I need audio production experience?
No. If you can write a brief and run a campaign, you're set. Sonotree works in plain English, no audio editing skills or expensive software required.
Why should I try podcast ads instead of more display ads?
People actually listen to podcasts, they don't just scroll by. Research shows podcast ads stick better than banners. Nielsen even found brand recall can be 4.4x higher. That's not a magic number, but it's a strong sign podcast ads work. If you want the details, we break it down in the following article.
How realistic are the AI voices?
Our AI voices are built to sound like real podcast hosts, not robots. Pick the voice, speed, and tone that fit your brand. Want proof? Listen to our actual examples on the homepage.
Can I edit an ad after it is generated?
Yep. Want a catchier intro, a clearer offer, or a shorter ad? Just ask. Don't like a version? Reject it and we'll write a new one without making you start over.
Does Sonotree add music or sound effects?
Not yet, but adding background music and sound effects is already on our roadmap. If you are interested in testing this, please reach out.
Where can I run ads made with Sonotree?
Download your MP3 and put it wherever you buy podcast ads, like the Spotify Audience Network, or send it to a show host as a sponsorship spot.
How much does Sonotree cost?
You can make your first ad free. We haven't published paid plans yet. Want a demo for your team or agency? Book a quick walkthrough.
Can you make the ad for me?
Yes. If you'd rather have us handle the entire process, we can create custom podcast ads for your business or client, from writing the script and selecting the right voice to producing a polished MP3, ready to use. Just contact us, tell us about your campaign goal, and we'll take care of the rest.

Martin Jagusch
Founder of Sonotree
Book a product demo.
See how Sonotree can help you create professional podcast ads for your business. We'll walk through the product together, create an ad for your business, and answer your questions about Sonotree.